Year 10 Business Studies Trip To Cadbury World

Pupils enjoyed watching demonstrations of chocolate making, including using tempered chocolate. They had a visit to a 4D cinema and along the way managed to taste quite a lot of chocolate.

Pupils also attended a marketing presentation in the Education Centre which provided further information about the workings of Cadbury as a business. They were challenged to create their own Cadbury’s chocolate concept, considering target market, price, where they would sell it and how they would promote it.

Their trip finished off with a quick visit to stock up on essentials in the Cadbury World shop.